Welcome to our Canadian-based pet care company, deeply dedicated to creating healthier and eco-friendly habitats for your cherished small pets.
Inspired by a deep love for these furry friends and an unwavering commitment to sustainability, our brand emerges at the intersection of innovative pet care and environmental mindfulness.
Our specialty lies in providing top-notch, washable cage liners for guinea pigs, hamsters, and other small pets.
Our journey began with a single, compelling vision: to revolutionize pet care for small animals.
Our founders, Annabelle Roberts and Theo Lawson, both passionate pet lovers and proud guinea pig parents, identified a significant need for improved cage bedding.
Driven by the desire to reduce recurring costs and environmental impact of disposable bedding, they co-founded our brand, putting in motion a revolutionary approach to pet care.
The core of our brand is our innovative offering: washable cage liners. These products are meticulously designed, considering both sustainability and pet comfort.
Our liners are cost-effective, a significant contributor to reducing waste, and are constructed from safe, non-toxic materials, guaranteeing the utmost care for your pet's skin and paws.
We are more than a pet care business; we are a community dedicated to sustainability, compassion, and love for our pets.
Our Canadian heritage instills in us a resolute commitment to environmental stewardship, urging us to continuously strive to minimize our carbon footprint.
The well-being of pets is of the utmost importance to us. Every decision we make, every product we design, is a reflection of our steadfast commitment to enriching the lives of small pets and their owners.
Innovation and Quality
As we venture into the future, we remain devoted to ongoing innovation and the pursuit of superior quality in our products. This includes offering liners in various sizes to fit different cages and cater to an array of small pets.
We pledge to continue listening to our customers and the needs of their pets, finding new ways to improve and evolve while always upholding our standards of quality and sustainability.
Join Our Community
We invite you to be a part of our journey, a path marked by love for small pets, commitment to the environment, and the joy of creating comfortable, sustainable habitats for our cherished companions.
As part of our community, we promise to support you, offering expert advice, sharing pet care tips, and continually striving to better serve you and your furry friends.
Thank you for choosing us and for joining our mission to make the world a better place for our small pets and future generations.
Founder: OLFA TURKI, CPA, CA
Meet the Team
Dr. Linda Simon MVB MRCVS
Dr. Linda Simon MVB MRCVS, a relief veterinarian, has been practicing in London for the last eight years. Graduating at the top of her class in small animal medicine from UCD, Dublin, she's an esteemed member of the Royal College of Veterinary Surgeons.
She serves as the in-house veterinarian for Woman magazine, in addition to regularly contributing to People's Friend Magazine, the Dogzone website, Vet Help Direct, and Wag! Furthermore, Linda authors content for the CVS veterinary group, Vetwriter, and various other organizations.
Not only does she work in-clinic, but Linda also serves as an online veterinarian for JustAnswer.com, offering guidance to countless pet owners since 2018.
When not immersed in her work, Linda loves spending her free time baking, practicing yoga, and keeping up with her young son!
Our Guinea Pig
LUFTY: With her velvety black coat and a personality that's every bit as warm, Lufty is our charming little adventurer who loves to explore her surroundings, making every day a delightful journey of discovery.